Tag Archives: lead generation

Why Outbound & Inbound Marketing Work Together

Inbound marketing is about attracting, empowering, and educating your potential customers.   It’s about creating relationships long before your leads ever invest a dollar with you, and positioning yourself, or your company, as the trusted industry expert. This way, when the consumer is finally ready to make that purchase, you are the obvious answer.   Historically,

Continue reading

Targeting Your Ideal Customers Through Content

You’re a business owner. The aim: market towards your customers successfully, and spread the word. After all, you provide a fantastic service or product that they need. They’re going to love you. But how do you find those people? And I don’t mean just anyone … I’m referring to your ideal clients.  Sometimes, when we’re

Continue reading

Why People Unsubscribing From Your Email List Isn’t A Bad Thing

I used to shed a tear every time someone clicked the dreaded “Unsubscribe” button. Last week, I had 3 people unsubscribe within seconds of each other. Before, something like this would have totally shaken my confidence and made me seriously question whether I should be sending out emails at all. Does this still bother you? It shouldn’t,

Continue reading