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Using Facebooks Groups To Grow Your Business

You’re a member of countless Facebook groups, but have you positioned yourself as the industry expert yet? Facebook groups are steadily becoming a key place in which you can network and mingle with similar people, and they’re proving to be one smart business tool. Whether you decide to create your own group, or simply take advantage

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How Audience Research & Buyer Personas Impact Marketing

When you want to market successfully to your audience, you need to understand exactly WHO your customer is. How old are they? Where do they work? What are their hobbies and interests?  What keeps them up at night?   Providing an excellent customer experience is essential in today’s market. Consumers are very tuned-in and have access to a

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Why Outbound & Inbound Marketing Work Together

Inbound marketing is about attracting, empowering, and educating your potential customers.   It’s about creating relationships long before your leads ever invest a dollar with you, and positioning yourself, or your company, as the trusted industry expert. This way, when the consumer is finally ready to make that purchase, you are the obvious answer.   Historically,

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Targeting Your Ideal Customers Through Content

You’re a business owner. The aim: market towards your customers successfully, and spread the word. After all, you provide a fantastic service or product that they need. They’re going to love you. But how do you find those people? And I don’t mean just anyone … I’m referring to your ideal clients.  Sometimes, when we’re

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Why People Unsubscribing From Your Email List Isn’t A Bad Thing

I used to shed a tear every time someone clicked the dreaded “Unsubscribe” button. Last week, I had 3 people unsubscribe within seconds of each other. Before, something like this would have totally shaken my confidence and made me seriously question whether I should be sending out emails at all. Does this still bother you? It shouldn’t,

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