You’re a member of countless Facebook groups, but have you positioned yourself as the industry expert yet?
Facebook groups are steadily becoming a key place in which you can network and mingle with similar people, and they’re proving to be one smart business tool. Whether you decide to create your own group, or simply take advantage of the ones you’re a member of, there’s an easy approach to follow to position yourself as an industry expert.
Facebook groups are essentially offering a platform on which you can grow to stand out in a group, showcasing your know-how whilst becoming an engaged member of the community. It won’t come without hard work; to become an expert takes time, dedication and a whole lot of perseverance. But it’s hugely worth it.
With all the changes that Facebook has rolled out over the last few years, groups are becoming more important than ever. Most of us don’t have the time to create our own groups, so this post is going to focus on making the most of other people’s groups that are filled with your potential clients.
How do you even start?
- First, ensure that your own personal profile makes it clear who you are, and what you do.
- Make sure it links to your site too; many people will use your profile to check you out.
- Use Facebook’s ‘Describe Who You Are’ section (which is public) to shortly – but clearly – describe what you do.
Check out these 3 ways to make a start in becoming an industry expert:
Provide Value To People
Most Facebook groups won’t allow self-promotion, but that doesn’t mean you can’t provide and share tips; in fact, these will probably be welcomed with open arms. Post tips that will give really genuine and useful information to people about your specific area. You’ll receive praise and thanks, and when it comes to anyone needing a little further help in the area you work in, they’ll remember your face and name; hurrah! You’ll also be more likely to be recommended too.
In many Facebook groups, business owners just like yourself will consistently ask for feedback. It may be for an idea they’ve had, or a design they have sketched. If it is a topic you can genuinely help with, this a perfect opportunity to offer your expertise. In doing so, you’re coming across as a valued member of the community who knows what they’re talking about. Doing this on a regular basis will encourage others to approach you when they need your help.
Offer The Chance For Help
While posts offering self-promotion and blatant link advertising may be off-limits, there shouldn’t be any harm in offering the chance for people to ask you questions. If you’ve built and established a good presence in the group, offer other members the chance to ask you any questions they may have about your area of expertise. Not only will you be helping others and showcasing your skills in the spotlight, but you’ll soon grow to be known as an expert in your field.
This was originally, in part, published on malamax.com