Step #1: How To Create Valuable Content For Your Customers

Content is King, we all know that.


Every business, big or small, wants to have an amazing blog that attracts their ideal customers. But where do you start? How do you figure out what type of content your ideal customer actually WANTS from you?

The very first thing you need to do is figure out who you’re speaking to so you can uncover what they want and need from you. Today’s consumers are in control. They don’t want to be sold to, and the days of mass-marketing your products and services are long gone – unless you have millions in your annual marketing budget.

So what’s a small business or entrepreneur to do?

The answer is simple – you need to meet your customer’s where they’re at.
Meeting your customers where they’re at means creating the content THEY want at the RIGHT time.
Consumers want to be in control. They want to research products and services on their own time and make a decision when it suits them. They want to gather the information, read the online reviews, and see what their friends are saying on Facebook. They want to obtain information from various mediums, and they expect you to be the one proving the answers they are looking for.

The very first step you must take is getting to know your customers.

You need to take the time to truly understand who they are, and what they want from you. If you don’t tailor every message you create to be valuable to THEM, your efforts will be wasted.
This is all about customer-focused marketing. It’s making it about THEM, and not about you. Your customers want to be informed, educated and entertained.
The way you do this is by creating the exact type of content they are seeking. There’s a process involved here, but today we’re talking about Step 1.

So answer me these questions:

What problems do you solve for your customers?
How can you educate your customers?
What exactly do they want from you?


If you don’t have any customers yet, you’re going to want to start with building a buyer persona and making some educated guesses. But as soon as you have customers, you’re going to start talking to them. It’s called audience research and we’re going to keep it stupid simple here and simply ASK your customers what they want and need from you.

It’s really not as complicated as everyone makes it out to be.



This was originally, in part, published on

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