Content is King, we all know that.
Every business, big or small, wants to have an amazing blog that attracts their ideal customers. But where do you start? How do you figure out what type of content your ideal customer actually WANTS from you?
The very first thing you need to do is figure out who you’re speaking to so you can uncover what they want and need from you. Today’s consumers are in control. They don’t want to be sold to, and the days of mass-marketing your products and services are long gone – unless you have millions in your annual marketing budget.
So what’s a small business or entrepreneur to do?
The very first step you must take is getting to know your customers.
So answer me these questions:
What problems do you solve for your customers?
How can you educate your customers?
What exactly do they want from you?
If you don’t have any customers yet, you’re going to want to start with building a buyer persona and making some educated guesses. But as soon as you have customers, you’re going to start talking to them. It’s called audience research and we’re going to keep it stupid simple here and simply ASK your customers what they want and need from you.
It’s really not as complicated as everyone makes it out to be.
This was originally, in part, published on malamax.com