All posts by Alex Morrison

Why People Unsubscribing From Your Email List Isn’t A Bad Thing

I used to shed a tear every time someone clicked the dreaded “Unsubscribe” button. Last week, I had 3 people unsubscribe within seconds of each other. Before, something like this would have totally shaken my confidence and made me seriously question whether I should be sending out emails at all. Does this still bother you? It shouldn’t,

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